Woolworths and Carona- the next wave in store design
CLIENT
Woolworths
BRIEF
Big retailers like Woolworths use concept stores to road-test new designs. Everything from store layout to lighting is reinvented. How customers respond determines what design features are rolled out Australia-wide. For their new Marrickville concept store, display was in the spotlight. And Woolworths chose Carona to be their partner for doors and stock display systems.
We’d worked with Woolworths for several years, so Woolworths knew we could deliver, even when almost every product required a custom specification. Woolworths was building a whole new store, with new dimensions and materials, so standard specifications wouldn’t work.
Creating new specifications was a team effort. Carona worked in tandem with everyone from store design to procurement and safety. Our team worked in tandem with everyone.
